Recently, I saw an ad of a renowned builder banking on sentiments (again), with a father declaring the need for his son to be connected to the earth - to walk barefoot on the soil, feel the rain, et cetera. You get the picture. Of course, your kids can do that only if they live in posh villas in the heart of the city. Splendid idea. Groundbreaking, really.
Here's another one - a major electronics company has come up with a unique idea - artificial light according to the time of day. How convenient! You don't have to step out of your four walls and see the sun at all. One more reason to stay glued to your smartphone. Why am I even surprised?
The way multiplexes cash in by cluttering one's movie-watching experience with tiring commercials is incomprehensible. As if the repeated cosmetics and tobacco ads are not enough, there are movie promotions and the exhibitor's self-promotion. It's exhausting.The newest development is a 'loo break' a.k.a intermission after the first half. Yet another brand has been promoted. Hats off!