The all-pervasiveness of social media is maddening.Silly issues are blown up, the important ones get sidelined, or are brushed away after sparing a few tears. Is that not what we do today? Instead of focusing on one thing at a time and exhausting your resources on it, you keep jumping to different distractions. That's the word for the moment: distractions.
I used to think that celebrities must hate the media worst of all, because modern paparazzi has made it their duty to intrude into the lives of whomever they can and make a spicy story out of it.Lord help you, with the possibilities of publicity!You never know around which corner you might spot a camera staring at you.It's always going to be a lens, other stares are focused only on screens these days.
Ad now I finally come to the point - film promotions, which have only added to the burdens of actors and takes out all the fun of watching the final product, for the viewers. But the fans don't seem to mind. They are just too eager to catch that first look, first teaser, trailer...oh, the whole movie's leaked online? Wow, let me download it right now! Facebook is awaiting my review! Or whatever.
Ever heard of good old patience, people? There was a time when all you got to know about an imminent release was a single, black-and-white poster, maybe accompanied by a one-liner briefly stating the storyline. Fast forward to 2016, and the fiasco of this whole marketing drama will convince you that you don't even need to go to the theatre anymore. Forget the thrill of watching a good film in the ambiance of an actual big screen. Even if you are not one for piracy, there are the channel rights to help you stay at home and catch up on the latest entertainment, so to speak. Even well-received flicks are aired on tv within about three months of it hitting screens.
Just like award functions, which have gone down the drain over the years, losing all its purpose, cinema has also become pure business, on a mind-boggling level.Almost enough to make you say, damn, how much do we need to know about this actor or that film? Just go watch the movie,for God's sake. One can't even switch on the television - there you find endless promos on loop,too.
You reveal the main cast, some scenes and most of the songs, a few weeks prior to release. By the time D-day arrives, thanks to the crew and the internet, viewers will have pieced together the story.There seems to be no such thing as sanctity nowadays.I mean, an aspiring filmmaker, or anyone who dreams to make it big in any department of the film industry, cannot even trust their fellow-workers.Heard about the leaked action scenes of Bahubali 2, yet?
I used to think that celebrities must hate the media worst of all, because modern paparazzi has made it their duty to intrude into the lives of whomever they can and make a spicy story out of it.Lord help you, with the possibilities of publicity!You never know around which corner you might spot a camera staring at you.It's always going to be a lens, other stares are focused only on screens these days.
Ad now I finally come to the point - film promotions, which have only added to the burdens of actors and takes out all the fun of watching the final product, for the viewers. But the fans don't seem to mind. They are just too eager to catch that first look, first teaser, trailer...oh, the whole movie's leaked online? Wow, let me download it right now! Facebook is awaiting my review! Or whatever.
Ever heard of good old patience, people? There was a time when all you got to know about an imminent release was a single, black-and-white poster, maybe accompanied by a one-liner briefly stating the storyline. Fast forward to 2016, and the fiasco of this whole marketing drama will convince you that you don't even need to go to the theatre anymore. Forget the thrill of watching a good film in the ambiance of an actual big screen. Even if you are not one for piracy, there are the channel rights to help you stay at home and catch up on the latest entertainment, so to speak. Even well-received flicks are aired on tv within about three months of it hitting screens.
Just like award functions, which have gone down the drain over the years, losing all its purpose, cinema has also become pure business, on a mind-boggling level.Almost enough to make you say, damn, how much do we need to know about this actor or that film? Just go watch the movie,for God's sake. One can't even switch on the television - there you find endless promos on loop,too.
You reveal the main cast, some scenes and most of the songs, a few weeks prior to release. By the time D-day arrives, thanks to the crew and the internet, viewers will have pieced together the story.There seems to be no such thing as sanctity nowadays.I mean, an aspiring filmmaker, or anyone who dreams to make it big in any department of the film industry, cannot even trust their fellow-workers.Heard about the leaked action scenes of Bahubali 2, yet?
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